Gyding helps responsible companies to prove their responsibility and motivates consumers to shop responsible.
Gyding is a platform which evaluates companies according to their level of social and environmental responsibility. The companies must work together with Gyding to assure a proper evaluation. Additionally, companies agree to certain targets to become even more sustainable.
If the companies reach a certain threshold, they will be listed on Gyding and can sell their products to customers.
Customers who shop responsible on Gyding will be awarded with different sustainability status which includes certain benefits (e.g. first-class train ticket for the second-class price). Gyding wants to help consumers as well as companies to be more sustainable.