1plusX

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https://www.startus.cc/company/1plusx

Eichenstrasse 2

8088 Pfäffikon

Switzerland

Website

https://www.facebook.com/1plusxcom/?fref=ts

General information:

1plusX provides IT products for audience tracking, analysis and management. Our customers are media publishers (TV, Newspaper, etc.) and service companies (Telcos, Banks, etc.) with large digital product footprints (Web, Mobile, TV, etc.) that want to use the best platforms to generate the highest value from their audiences.

Company information:

Company type:

Startup

Industry:

IT - Software Development

Products and Services:

Big user data

Product category:

Technology

In the digital world, users interact with a large offering of services through different devices and media. Interaction has thus become richer, but also more complex and fragmented. We address this challenge by a novel integrative ‚big data‘ approach to user modeling that spans across different channels and touch points (e.g. web, TV, mobile, radio). Our technology finds relevant patterns of behavior across channels and across time in a purely data-driven manner. This forms the technological basis that powers solutions for media and advertising companies to manage audiences and greatly increase effectiveness of interactions. Compared to existing solutions, our technology allows for a more holistic and consistent user interaction, taking the user experience to new levels.