Today world is increasingly becoming more complex but also exist a quest for simplicity.
In Aether we believe that the only way to understand complexity but yet simpler is viewing it as a whole, as a system, as one, as unity, as ecosystem in summary the full big picture.
During natural company growth technologies are implemented gradually based on immediate needs. This non-planned grow creates a disconnection between technologies and the know-how inside the global company (Typical local maximisation does not mean global optimisation).
This lack of coordination and global holistic understanding cause long term growth limitation since all has to be redone and integrated. This is specially true when a new technology enters into the market and exposes certain inefficiencies.
In other words we need something to put everything together as the aether did for the ancients, something to allow us integrate it all but yet capable of change. We need to integrate the aether magic into technology strategy and operations.
In Aether we advice our clients focusing in the integrations, we focus our attention in developing the Business what in the IT would be called the API of the company.
