Blackwood Seven brings artificial intelligence to media analytics and planning. With an innovative proprietary media platform, we calculate each client’s “media effect formula”, which allows attribution of all channels – online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. Our platform optimises clients’ media mix and provides a predictive forecast of expected results, in real time. Using a holistic planning approach we combine analytics with industry expertise to build profitable scalable campaigns for our clients from strategy development to execution and optimization. Blackwood Seven has 175 employees in Munich, Copenhagen, Los Angeles, New York and Barcelona.
Specialties
Media Analytics, Software development, Automated Media Planning, Marketing modelling, Media Intelligence, Big Data Analytics
