Google Ads

Started using Google Ads a few months ago and wasted a lot of money at first. Wasn't organizing campaigns right and had keywords competing against each other. Also my ad copy was pretty generic so click through rates were terrible. Found some best practices for running Google Ads that helped me structure everything better. RedTrack made it easier to see which keywords actually converted so I could focus budget there. Now I use negative keywords to block bad traffic and test different ad versions regularly. Spending less but getting better results because everything is more organized and I can see what works