HoneyTracks

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https://www.startus.cc/company/honeytracks

Schellingstr. 35

80799 Munich

Germany

Website

https://twitter.com/HoneyTracks

General information:

HoneyTracks GmbH is based in Munich, Germany. The company provides a SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based). The service helps optimize monetization and profitability of games. Large and small game developers and publishers from all over the world using HoneyTracks. HoneyTracks’ technology puts emphasis on the protection of privacy and data of the gamers.

Our mission is to help online game developers and companies to optimize their game and its revenues by providing a web-based games analytics solution. We track and visualize in-game data that is important for making a game a success, and provide advanced analytics such as player behavior pattern detection and cohort analysis. HoneyTracks has the capability to drill down by defining player cohorts based on multiple criteria such as sign-up date, marketing channel, and geography.

Company information:

Company type:

Startup

Industry:

IT - Gaming, IT - SaaS

Products and Services:

HoneyTracks

HoneyTracks Free offers a full KPI overview for any product. You get 6 preconfigured Dashboards for free with a selection of metrics along the monetization funnel. Keep track of your user signups, active users, retention, revenue and more with over 60 ready-to-use reports.

Get the full KPI overview for your game
6 preconfigured Dashboards along the monetization funnel
Over 60 ready-to-use reports from user signup sources, virality to conversion rates.

HoneyTracks Starter contains all features of “HoneyTracks free” plus the option to create segments and cohorts to get deeper insights. Segment pages with demographic properties and use our automatic segmentation to compare behavior across different levels, platforms or for paying and nonpaying users. Retrospectively compare time cohorts to spot changes.

Create segments and cohorts
Compare user behavior across levels or for paying and nonpaying users
Retrospectively compare time cohorts to spot changes

HoneyTracks Business contains all features of “HoneyTracks Starter”and provides you with the additional options to create and share own reports with our over 90 metrics and the numerous properties for segmentation. Use Custom Events to track any of your games individual features to improve game balancing and monetization. Add as many user groups and users as you need and send Email reports with your own analysis to colleagues and even people without a HoneyTracks account.

Create and share own reports
Improve game balancing and monetization
Stay on top of your data with email reports

HoneyTracks Data Miner contains all features of “HoneyTracks Business” and is the data mining solution you want for your successful games. Createsegments from unlimited properties at once. Look into the behavior of individual users and learn who spends the most time and money on your game. Understand and improve what drives your user acquisition and even create accounts for your partners and affiliates.