influData

Materials Hack
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8th-10th July – Vienna, Austria
2.5
days Hackathon
3
weeks Incubation
2
winning teams
24K
cash prizes
Obere Augartenstraße 2/24
1020 Vienna
Austria
General information: 

influData enables the detailed search and analysis of over 20 million influencers and their audiences. There are more than 50 graph-based scores and analyses available for each creator and audience. These scores and analyses display an influencer’s value for advertising campaigns and deliver precise follower insights. The quality scores allow you to check the performance of each creator based on engagement, smart media value, follower growth and much more. In addition, real followers can be distinguished from fakes, and the target group can be precisely targeted across all platforms.

influData’s Cloud package is the foundation of modern influencer marketing and includes unlimited searches, quality scores, campaign tracking and all creator insights. Additional features such as audience reports or the compare and overlap function, in which several profiles and their audiences can be compared, can also be added.

influData is suitable for agencies, brands and companies, regardless of their size, who want to reach the next level in influencer marketing. In addition to Instagram and TikTok, influData also offers discovery & analytics on YouTube and YouTube shorts. influData has been available since 2020 and is already used by almost 5,000 users worldwide.

Company information: 
Company type: 
Company
Industry: 
Advertising / PR / Marketing
Startup stage: 
Co-Founder stage (got a team)
Types of jobs in the company: 
Marketing
Total numbers of employees: 
12
Products and Services: 
Influencer Search Tool
Product category: 
# Business services

Influencers are a powerful marketing tool. According to stats from BigCommerce.com, 17% of companies are spending over HALF of their marketing budget on influencers. 89% say that the ROI they get from influencer marketing campaigns compares to or outshines their other marketing channels.

FAQ: 
What is influData?
influData is a powerful search engine combined with an analytics tool to help you find content creators, brands and influencers on Instagram , TikTok and YouTube Shorts and analyze the value for your brand. Regardless of whether you are already a professional working with influencers or just want to get started, with influData you will find the right content creator for your brand. influData offers personally tailored packages for individual needs, so that you always have the functions available that you need not only as a private person, but also as a social media agency or large company. We provide you with the data from over 20 million accounts from all over the world. Search can be filtered by country, city, gender, language, follower count and follower growth, but feel free to add any keywords to the search or use our suggestions based on your brand's niche. As additional features, you can create your own collections and view the contact details of the influencers. In addition, we offer you brand-new quality indicators and graphics for follower history and the latest brand mentions. Audience reports for Instagram, YouTube and TikTok influencers as well as Instagram influencer tracking are also possible with influData.
What influencers can I find with influData?
You can search more than 20 million influencer profiles worldwide in our database. We offer you all the influencers from TikTok, YouTube shorts and Instagram to ( if they have a public profile, at least 2,000 followers and enough posts. To find the perfect influencer for your brand, you can narrow the results using the search criteria on the left.
What is the influData audience analysis?
Our influData Audience analysis is a function that provides detailed information about the follower of an influencer, e.g. B. the age and gender of the audience, number of fake followers or gender distribution in the different age groups. We work with very sophisticated algorithms and filters to provide high-precision data. Audience analyzes are available from the influData Pro package if they are activated using tokens. Depending on the report, this can take up to 30 minutes. In most cases, the report is immediately available.
What is influencer tracking?
The Influencer tracking from influData is a tool in our Pro and all-in package. You get either 10 or 20 tracking seats. This gives you a complete overview of the posts and stories of an influencer from that point on, on which you started tracking and added the creators to one or more campaigns. You will be shown the date of the posts, the hashtags and mentions used, the number of likes and comments and a preview of the post. You can also filter the results to search for your own hashtags, mentions, or links used in the stories and posts ( Swipe-Up Links ). With this function you no longer have to check manually or ask the influencer how a campaign performs. Stories can be saved in tracking and can also be viewed if they have already expired with Instagram.
How many influencers can I track?
In the Pro and all-in package are either 10 or 20 seats included. You can also purchase additional places if you start a larger campaign. The number of influencers you can track is constant and does not renew every month. You can remove influencers and add new ones at any time.

Contact:

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Address information

Obere Augartenstraße 2/24
1020 Vienna
Austria
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