IronWeb Ltd.

WEB MARKETING

Our web marketing team is made up of statisticians, engineers, analysts and marketers. Using expert skills in design, customer experience and traffic purchase optimisation together with in-depth knowledge of customer acquisition techniques and SEM (Search Engine Marketing), we yields the profitable traffic that every e-Business operating on a subscription model needs.

Our specialist areas include:

•         Design
•         A/B Testing
•         Tracking
•         Bid management
•         Traffic management
•         Data Analysis

Iron Web’s unique self-developed algorithm provides:

•         Lower Cost-Per-Click (CPC)
•         Increased customer acquisition
•         Optimal key word pricing
•         Accurate customer profiling and buyer personas
•         In-depth data analysis and reporting

DEVELOPMENT

Our developers are specialists in Symfony 2, the leading PHP framework. Our experts have an outstanding capacity for adaptation, enabling the team to manage the front and back office functionalities that are most suited to our business needs.

We use Test Driving Development (TDD) for all of our Sympfony2 (Github and Travis are our best friends). We pride ourselves on using the Scrum methodology which enables our experts to work effectively with our existing teams. This is where the Project Owner, the Scrum Master and Developers work as a team to ensure the process is fully transparent and a successful result is achieved.

Adopting the Scrum methodology enables us to:

•         Shorten projects timeline
•         Avoid unnecessary, time wasting tasks
•         Create a transparent relationship between developers and managers
•         Monitor how the project is developing step by step

BILLING & PRICING

Billing and pricing engineering is one of Iron Web’s main areas of expertise.

Our unique approach to billing and pricing engineering allows us to :

•  Identify the best price for our different offers
•  Manage and reduce the number of customer payment failures
•  Create a customer friendly, secure payment platform
•  Provide a reliable platform which also supports mobile payments
•  Enable us to collect payments via multiple channels

All these components are essential in attracting and retaining our customers and the profitability of our businesses.

At Iron Web, we have our own payment aggregator system, specializing in omni-channel and multi-currency payments. Our platforms can accept payments fromanyone, anywhere, at anytime. 

CUSTOMER SERVICE

The highly qualified Iron Web customer service team is always on hand to assist with any questions or problems, includingtechnical questions about the payment system, delivery options and services etc..

Our unique and highly effective in-house developed bug tracking software is powerful, simple to use and serves as an additional link between our recently created business and Iron Web customer service experts. This provides us with the full over-sight we need to ensure that all aspects of our websites and our e-Businesses process are operating effectively.

e-REPUTATION

The aim of e-Reputation management is to create a relaxed, harmonious relationship between our existing & potential customers.

At Iron Web we recognize the importance of an e-Merchant’s reputation – and in a modern world full offorums and social media, the ability to manage your e-Reputation is critical. As such, Iron Web has developed anefficient crisis management advisory service that acts in two phases:

1. Surveillance 24/7 monitoring of online discussions and forum posts that mention our businesses.

2. Cleaning As soon as we find something that is negative or disparaging we deploy all possible resources to erase it or to dilute it.

INTELLIGENT SUBSCRIPTION

All those areas of expertise allow our  team to provide e-Businesses that operate on a subscription model, with the consultancy and technology to achieve record profitability.