Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels.
Through accurate market monitoring, advanced analytics and tailored market research solutions, Kantar Worldpanel delivers unrivalled sharpness and clarity of insight to both the big picture and the fine detail. It’s called High Definition Inspiration™ and involves applying hindsight, foresight, insight and advice to make a real difference to the way local and multinational clients see their world and to inspire the actions they take for a more successful business.
Kantar Worldpanel knows more about what people buy, what they use and the attitudes behind shopper and consumer behaviour than anyone else. This expertise has become the market currency for brand owners, retailers, market analysts and government organisations alike.
With a global team of 3,000, services covering more than 50 countries and experience of over 40 years, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, beauty and personal care, fashion, baby, telecommunications and entertainment among others.
