In contrary to most fashion houses, we want you to buy less and wear our products longer. We apply our exclusive FreshCore™ technology to premium cotton fabrics. The result is a collection of timeless essentials that stand the test of life.
Started in 2017 by Dutch-Danish entrepreneurs LABFRESH received world-wide recognition for their first invention - a stain, odour and wrinkle free twill shirt in 100% cotton.
Since then LABFRESH has sold innovative menswear in 98 countries via Kickstarter and our own webshop.
LABFRESH reside in Amsterdam, is backed by leading investors, and once we took the team of 14 people to Bali for 1 month of working and surfing.
