Founded by designer Latika Jagwani in 2022, Loops by LJ is a contemporary Indian home décor brand known for its thoughtfully handcrafted rugs that blur the line between textile and art. Born from a creative spark during the COVID-19 lockdown, what started as an Instagram page has grown into a full-fledged design label loved by interior enthusiasts, architects, and design-forward homeowners.
At the heart of Loops by LJ lies a dedication to craftsmanship, sustainability, and storytelling. Each rug is hand-tufted by skilled artisans using responsibly sourced, natural materials—bringing soul and texture to modern spaces. Inspired by art, architecture, and everyday life, the brand’s collections balance minimalism with visual depth, creating timeless pieces that resonate across generations and styles.
Loops by LJ offers a curated collection for homes, studios, and commercial projects, along with custom design solutions for clients seeking high-end, personalized décor. Whether it's a neutral-toned statement rug or a bold abstract form, every creation reflects the brand’s ethos: design that speaks, feels, and lasts.
With a growing presence both online and offline, Loops by LJ continues to expand its footprint—championing Indian craftsmanship while redefining how we experience floor art.
