Magnetic

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https://www.startus.cc/company/magnetic

360 Park Avenue South

19th Floor

New York, NY 10010

United States

Website

https://www.facebook.com/MagneticRetargeting?fref=ts

https://twitter.com/MagneticIs

General information:

Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting and include advanced media optimization and buying, and dynamic creative capabilities.

Headquartered in New York City, Magnetic has offices in Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, London and Toronto. For more information please visit www.magnetic.com.

Company information:

Company type:

Startup

Industry:

Advertising / PR / Marketing

Products and Services:

Search Retargeting

Search is a strong indicator of consumer intent. By pairing this data with display advertising, marketers can drive customer acquisition, and reach consumers that have never been to their site. This enables them to connect with new people, engage them early on, and influence their buying decisions.Magnetic’s proprietary technology curates keyword and purchase intent data from hundreds of thousands of e-commerce, vertical and shopping comparison sites, and transforms it into targetable data. This data is then mapped to advertising campaigns, and is used to reach new prospects through a variety of display advertising formats.To reach new prospects, marketers need to know when consumers express intent to buy, and be ready to deliver real-time marketing messages to people whenever they engage. Our data signals predict consumers’ interests, and through intelligent real-time buying, put the right message in front of the right audience.

Site Retargeting

When consumers are in purchase mode, they browse pages within an advertiser’s site, exploring various products, services and information. This either leads to a sale or site abandonment. Site-level data informs marketers which customers visited their site (indicating products viewed and buying behaviors), and real-time, intent-driven advertising helps marketers bring them back.By taking on-site indicators, such as pages viewed, products browsed, shopping cart data and other signals, marketers can optimize the sequence and approach behind their digital marketing with site retargeting.

Cross-Device Retargeting

Magnetic reaches audiences everywhere by retargeting users across devices, based on site and online search behaviors. Mobile site and search retargeting is achieved by utilizing Magnetic’s data along with Tapad’s Device Graph solution. This technology uses multiple data points, such as location and login data, to identify and map audiences to specific devices.Once a device is associated with a specific user, Magnetic cross-references with search and site behavior, enabling us to target users in real-time with relevant advertising across screens – from desktops to smartphones to tablets.Work with Magnetic to incorporate mobile retargeting into brand awareness and direct response marketing strategies.