Mention Me is a customer acquisition platform designed to maximise the potential of refer-a-friend. A successful refer-a-friend campaign can bring in 20% of new customers, yet many refer-a-friend programmes struggle to make an impact. Mention Me provides an easy-to-implement solution that replicates the success factors of those programmes that do work.
First, it puts the power in the hands of the marketing team to enable them to AB test all components of the scheme and to optimise it until it works. Second, it enables sharing in real conversations rather than just by links. Most recommendations happen in conversations, not online, and so a refer-a-friend needs to enable the sharing of the offer at that time. Mention Me does this by enabling people to say, "just go to the site and enter my name and you'll get an introductory discount." Third, it requires minimal developer resource to integrate. It simply requires two javascript tags to be added to the site to get up and running.