POSpulse

https://www.startus.cc/company/pospulse

Sonnenallee 223

12059 Berlin

Germany

Website

General information:

POSpulse is a Berlin based Point of Sale analytics provider striving to revolutionize the market research worldwide. By using the App ShopScout a community of mobile shoppers gathers live insights directly from the POS. This information is then analyzed in the dashboard, in order to provide industry and retailers with implications for optimization. Within a very short period of time POSpulse quickly gained traction with clients like Mondelēz International, MARS Petcare, Beiersdorf, METRO und Vodafone from the DACH region, Italy, UK and Czech Republic.

Company information:

Company type:

Company

Industry:

Advertising / PR / Marketing

Founded when:

Sunday, 1 December, 2013

Startup stage:

Shipping stage (actively selling)

Funding needs:

Series B funding

Types of jobs in the company:

Business Development, Community Manager, Customer Support, Design / UX, IT - Backend, IT - Frontend, IT - Mobile, IT - Software Dev, IT - Web, Project Management, Sales

Total numbers of employees:

Products and Services:

Shopper-Promotions

Get all the crucial information on the execution of your promotion – far more than just sales figures.

Depending on product line, promotions account for up to 50% of the total revenue generated. The conventional field force and merchandisers can hardly deliver full transparency in real time.

We monitor your promotions and POS activities and deliver a detailed and ready-for-use analytics report tailored to your needs.

Implementation of displays and secondary placements at the POS
Availability (Out of Stock) and placement of your products
POS material implementation
Screening of flyers
Transparency on the execution of promotions by retail chain, region and time period

New Product Launch

Real time tracking of the distribution and availability of new products allow you to recognize gaps and take corrective action

There are many factors deciding over the success of a new product launch. We enable you to track the actual implementation and execution of your new product launch. We provide you with qualified data and valuable insights, so that you can recognize potential for optimization during even the rollout and take corrective action immediately.

Tracking of product availability by distribution channel, region and time period
Control over distribution status and development
Impact of a new product launches on other product segments
Qualitative and quantitative insights on shopper acceptance
Monitoring product launches in interdependence and synchronization with other marketing measures (flyers, TV-commercials, etc.)

Competitive Intelligence

See and understand your competitors’ activities, innovations and market presence for an ideal analysis of your own potential.

As part of an extremely competitive market, many product segments are increasingly driven by innovations. For an ideal setup of your own sales and marketing strategy, we provide you with current insights to activities and measures of your competitors at the POS

Distribution of shelf space and secondary placements of your competitors
New products and their distribution by market channel and regio
Promotion activities parallel to your own promotions
Pricing, product innovations and product range selection of competitors

Planogram Status Quo

Track the implementation of placements and shelf standards specific to your products. We capture market environment, customer paths and pricing information for you.

An ideal product presentation is crucial to your sales success. We provide you with an overview of the execution of planogram standards and guidelines at the POS. We use the data collected by the crowd – and turn it into the easy to understand information delivered through our state of the art analytics dashboard. If you wish, even in your own CI, ready to be exported for your own documentation.

Execution of agreed-upon shelf layouts
Availability and sorting of products
Placement surroundings, shelf space and customer paths
Implementation of advertising material or special placements

Shopper-Insights

Experience real insights on your target group’s POS activities! Qualitative and quantitative insights from your shoppers’ perspective offer a unique foundation for decisions.

You spend a lot of time planning and testing your marketing activities at the POS. The efficiency and efficacy of marketing campaigns and messages can often only be evaluated in a test environment or with a limited sample size. With POSpulse you get the opportunity to gain insights from thousands of people in your target group – real time and at the actual point of sale!

Perception and evaluation of your promotion from the shopper’s perspective
Visibility and comprehensibility of marketing materials and installations
Feedback on your brand image plus comparison to competitors
Interests and behavior patterns of shoppers from your target group

POS Potential

There are various influencing factors beyond the POS that determine your success. We deliver crucial insights to tap the full potential of your campaigns.

Besides the mere execution of promotions and the compliance of shelf standards, the success of distribution and sales can be influenced by other external factors. Depending on sales channel and product segment, your POS activities can be assessed in various ways to detect optimization potential.