Qubit started life in 2010 when four Googlers flew the nest in search of fresh challenges. This was a pivotal time in the world of analytics - businesses knew they had to have more insight, yet no solution seemed able to deliver the clarity needed.
At the same time, the consumer world was moving quickly. They started shopping on tablets and mobiles - even on the move. They became harder to satisfy, and had a voice where anyone could tune in and support them.
