QupleTech is a global ad-tech company with head office in Helsinki and R&D center in Kiev. Our main product is Quple, the next-gen advertising tool (DSP + DMP), based on artificial intelligence. Quple enables game companies to run high-performance player acquisition campaigns with video commercials shown in mobile apps, video streams and Smart TV. The core feature of the product is a real time prediction: Quple uses machine learning methods to predict user reaction and in-game behavior BEFORE contacting him with ads. This approach allows game marketers to find top gamers among millions of users worldwide, and to avoid spending money for those who are not interested in their game product. As a result, Quple ensures +50% ROMI lift, as compared with traditional user acquisition channels.
Specialties
Real Time Bigging, Demand Side Platform, Data-Driven Advertising, Performance Marketing, Audience Segmentation, User Acquisition
