TRAKKER – Real-time visitor tracking, lead gen, data insights and analytics for trade shows - without the use of smartphone apps, QR code scans, or cameras.
What is it?
TRAKKER is a solution for event organizers, and exhibitors that delivers high-precision indoor visitor tracking, live engagement data, and CRM-ready lead profiles - fully automated, privacy-compliant, and barrier-free for visitors and exhibitors.
What’s been happening with cookies online for years now comes to physical events - finally enabling true, data insights beyond guesswork.
Imagine turning your event into a live analytics dashboard: Know who visited your booth, how long they stayed, what worked, and where value was lost.
Why is it different?
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App-free tracking: No apps, no QR Codes, no cameras — just seamless infrastructure.
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Live insights: See dwell times, bounce rates, heatmaps, demographics, interests, high-interest zones and generate qualified leads synced to your CRM in real time.
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CRM integration: Syncs visitors with HubSpot, Salesforce & co. to auto-generate lead profiles, turning each visitor into a qualified lead and meaningful analytics.
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Full-funnel data: From first contact to lead qualification – all measurable.
Who’s it for?
Exhibitors who want real KPIs and demographic data profiles, not just scan counts – and don’t want to miss a single valuable visitor.
Marketers who need real-time, qualified leads – instantly synced to their CRM for online and offline campaigns.
Organizers and agencies who want to deliver data-driven results – and stand out with tech-driven events.
Key features:
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High-accuracy indoor tracking (privacy-first)
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Real-time analytics dashboard
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Lead Lists w/ scoring & segmentation
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Bounce-rate detection
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Fully GDPR-compliant
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Automated intelligence for key visitor behavior
✅ Why now?
Trade shows are back – but with tighter budgets and higher expectations than ever.
Let’s face it: The event industry, a stage for innovation, has lagged behind on its own tech.
TRAKKER changes that - giving organizers and exhibitors deep insights into what works, what’s wasted, and where and who the real leads are.
We’re live with pilot partners and looking for early adopters who want to bring real tech to the event floor.
We turn event spaces into data-rich sales engines.
