Business Development Manager

Company Description

About Gameloft

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company.

We are looking for a Business Development Manager SEA – Programmatic Advertising to assist with our programmatic advertising business across South East Asia and India Sub-Continent

Based in Bangkok (central location), you will have quarterly objectives to enhance our programmatic sales.

Job Description

The ideal candidate should have hands-on experience working with DSPs, SSPs, DMPs, media agencies, trading desks, and other actors of the programmatic ecosystem, as well as a thorough understanding of the digital advertising eco-system.

Responsibilities:

Business Development

• Develop direct relationships with DSPs to grow Gameloft Programmatic Advertising revenue

• Manage and grow relationships with partners (SSPs, DSPs, ATDs) to grow the demand
• Business development for new programmatic Deals with DSP (Demand Side Platform), Trading Desk and Agency.
• Business development for new Server-to-Server integration with SSPs/DSPs.
• Supervise the integration of new partners - Tracking the SSP technical performance in the region (ad requests) and liaising
  with our technical support teams to troubleshoot issues

Operations

• Creation of a programmatic strategy for the SEA, India
  Sub-continent including: pricing strategy, waterfall optimization,
  partner coherence, taxonomy...
• Daily follow-up and optimization of Gameloft programmatic inventory with our different partners
• Monitoring open market (prices, waterfall, high-level monitoring of creatives & advertisers)
• Secure meeting with key programmatic stakeholders: agencies and trading desks, brands SSP and sell our programmatic inventory
• Suggest improvements to Gameloft programmatic tools
• Manage reporting and budget monitoring across programmatic campaigns
• Manage budgeting, forecasting, billing and invoicing

Qualifications

- Bachelor Degree or equivalent

- 3 to 5 years of experience in programmatic advertising (business development, ad operations, campaign management, digital media planning), idea