Business Marketing Executive

London & Partners is the official promotional agency. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

It is our privilege to promote London around the world, working in partnership with the Greater London Authority (GLA), UK Trade and Investment (UKTI), VisitBritain and other destination marketing organisations, the London boroughs and many other key stakeholders, as well as our 1,000-plus private sector partners.

Our target audiences are leisure and business tourists, the travel trade, event organisers, overseas businesses and investors, and prospective higher education students. Our marketing and promotional activities are designed to encourage visits, investments and spend in London now, as well as building London’s reputation to support its long term success. Our mission is to tell London's story brilliantly.

We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.

Key Tasks

Marketing Programmes

• Support marketing elements of campaign activity working in collaboration with the sales and marketing teams, ensuring that programmes are integrated and aligned across the business.
• Support the project teams by connecting with and assisting high growth businesses with particular focus on the financial, business services & technology (FSBT), creative, life sciences and urban sectors.
• Consider new technologies and techniques within the programmes to ensure London & Partners’ marketing is world-class.

Brand and assets

• Assist with the creation of new marketing materials including brochures, guides, direct mail collaterals, PowerPoint presentation templates, e-shots, e-newsletters etc.
• Deliver a range of activities to support the programme including developing web pages and collateral to communicate the benefits of the programmes
• Work with the Marketing Manager to co-ordinate and produce all pre-, on-site and post-marketing activities for key business events and trade shows (eg Meet the Corporate, overseas trade missions, Money 20/20 etc) including online, adverts, advertorials, stand guides, stand design, design and copywriting of html invitations and follow up etc as necessary

• Work closely with our internal design team on the design and production of various social media assets or advertisements, infographics etc.
• Analyse collateral and merchandise usage and make recommendations for deliverables required.

Communications

• Manage the creation of written business client case studies to showcase the success of the companies on the programmes
• Ensure that all relevant staff understand the marketing messages and tools available including supporting the development and utilisation of the company Intranet
• Produce our e-newsletters: monthly for cohort members, quarterly for stakeholder,  prospects & alumni community.

Events

• Provide professional and efficient event support for all business events, including supporting the marketing around each event including design and copywriting of html invites, advising on collateral and branding requirements (eg banners, presentation materials)
• Attend and provide professional front of house assistance during the execution of high level business receptions and events.

• Create Eventbrite page to capture participant details for recruitment events and uploading event images to Flickr post-event
• Administrative support for key events where required.  

Online

• Support the team by keeping the gotogrow.london & businessgrowth.london websites and external social channels (LinkedIn, Twitter) up to date, uploading documents and content as required.

Reporting

• Manage the administration of our online tracking and monthly results reporting. 
• Provide accurate monthly reports, to be presented to the team.

Team support

• Provide administrative support to the team across all aspects of marketing
• Assist the MIBP & BGP teams with their marketing requirements
• Support the management of the budget including raising POs and maintaining commitment records.

Other

• Undertake other reasonable duties as allocated by the line manager.

You'll Have:

• Relevant experience in a B2B Marketing role
• An understanding of email marketing platforms such as Dotmailer
• An understanding of social media for business ( e.g LinkedIn, Twitter)

You’ll Get

• Flexible working environment including remote working and the opportunity to work in our HQ with great views over Tower Bridge
• To join a Sunday Times Top 100 not-for-profit company and a fast paced, flexible and upbeat environment
• To become part of the London Family and do great things for our City
• 30 days’ holiday in addition to UK public holidays