Campaign Marketing Executive

London & Partners is the official promotional agency. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

It is our privilege to promote London around the world, working in partnership with the Greater London Authority (GLA), UK Trade and Investment (UKTI), VisitBritain and other destination marketing organisations, the London boroughs and many other key stakeholders, as well as our 1,000-plus private sector partners.

Our target audiences are leisure and business tourists, the travel trade, event organisers, overseas businesses and investors, and prospective higher education students. Our marketing and promotional activities are designed to encourage visits, investments and spend in London now, as well as building London’s reputation to support its long term success. Our mission is to tell London's story brilliantly.

We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.

Key Tasks

• Assist with the delivery of innovative, best-in-class business marketing campaigns from inception through to final campaign evaluation
• Understand key audience insights and the challenges facing FDI, Business Tourism and Outbound Trade so they can be applied to business campaign activity, helping to build London’s global brand and inspiring them choose London
• Support the Campaign Marketing Manager (business) to develop engaging and effective content and materials that respond to the needs of our target audiences
• Work with the Campaign Marketing Manager (paid media) and exernal agencies when required to ensure all campaigns go live on time with the correct creative assets
• Support the Campaign Marketing Manager (business) and work with the Planner (business) to track campaign performance to ensure activity will deliver against agreed KPIs
• Support the Campaign Marketing Manager (business) and work with the Content & Channels team to integrate London & Partners’ owned channels into all appropriate business marketing

• Work with the Campaigns Marketing Manager (business) to co-ordinate and help produce all pre-, on-site and post-marketing activities for business events and trade shows (eg IMEX, EIBTM) including online, adverts, advertorials, stand guides, stand design, design and copywriting of html invitations and follow up, merchandise etc.
• Provide professional and efficient event support for all business events and trade shows, including supporting the marketing around each event such as advising on collateral and branding requirements (eg banners, presentation materials)
• Attend and provide professional front of house assistance during the execution of high level business receptions and events.

• Any other reasonable duties as allocated by the line manager

You'll Have:

Essential

• • Committed to continuous learning and evolving with industry best practice
  • Customer first and data led, using audience data to inform activity and achieve goals
  • Experience working in an agile marketing environment and as part of project teams

   Desirable

  • Fluent in one of French, German or Mandarin

You’ll Get

• Flexible working environment including remote working and the opportunity to work in our HQ with great views over Tower Bridge
• To join a Sunday Times Top 100 not-for-profit company and a fast paced, flexible and upbeat environment
• To become part of the London Family and do great things for our City
• 30 days’ holiday in addition to UK public holidays