Customer Value Management - Segment Owner

Be part of an agile & highly dynamic marketing tribe empowered to drive Digi’s Customer Value Management & personalization agenda.  Lead a team of cross-functional marketing experts to own & deliver customer lifecycle marketing activities for a segment of customer. You will be accountable for achieving revenue targets and are required to develop robust game plans to capture incremental lifetime value from existing customers through personalized marketing campaigns. Your ability to set clear priorities for the team and managing stakeholders to eliminating roadblocks/ bottlenecks will be highly critical.

Division / Department: Marketing / Customer Value Management Tribe

Will report to: Customer Value Management Tribe Lead

You are: (personality / competencies etc)

• Experienced in driving customer lifecycle management programs and developing holistic  BTL campaign strategies, especially in  a Telco or similar fast paced environments
• A growth hacker that is commercially savvy & able to think out of the box & driven by owning challenging revenue KPIs
• A leader that is able to cultivate winning mindsets and build a high performing  team of cross-functional experts 
• A strong problem solver & comfortable when dealing with uncertainties
• Keen to be part of an agile organization and embrace it as your way of work
• Adept working & navigating with diverse stakeholders to clear road blocks in order to execute effectively
• An effective communicator & able to delivery compelling story-telling to seek buy in from  Digi’s Senior Management and CMO

Your Responsibilities: (What is this role all about? What does the applicant have to do?)

• Deliver revenue growth through highly personalized, customer lifecycle management activities within your segment to meet company targets
• Strategize on innovative customer lifecycle management strategies & game plans on a quarterly basis, taking into account the latest business directions & new market developments 
• Set clear KPI targets for the team, in alignment with the tribe lead as well as top management and also ensuring that they are bought into the KPIs
• Translate strategies into clear direction setting &backlog  prioritization for the team to execute effectively
• Be a customer advocate & champion for the segment you own by consistently striving to ensure the most optimal, highly personalised customer experience even when faced with revenue pressures
• Eliminate bottlenecks due to dependencies with other functions within the organization, process inefficiencies or lack of tools for automation
• Provide periodic results updates to key marketing management stakeholders
• Coach and guide squad members to embrace the agile way of work & mindset, ensuring that every team member is able to contribute effectively

Your Merits: (these are must haves in terms of qualifications & experience & specific technical /professionals skills that you want from the applicant)

• Has had at least 8-10  years of working experience, especially in a Customer Lifecycle Management or a commercial related role
• Strong track record in consistently meeting revenue/ commercial targets
• Good understanding of personalised marketing approaches and marketing technology stacks
• Impact communicator with great interpersonal skills to manage stakeholders across different levels to overcome challenging/ uncertain sit