Digital Marketing Manager

Include: 

     • Planning:  Web, SEO/ASO, email, social media and display advertising

       campaigns
     • Managing a small, growing team inc. social media, graphic design,

        video and content writer
     • Measuring and reporting on the performance of all digital marketing

        campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. MUST be knowledgeable about mobile apps.

What is a digital marketing manager?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities: 

     • Plan and execute all web, SEO/ASO, marketing database, email, social

        media and display advertising campaigns

     • Build and design our social media presence with our Social Media

        Executive
     • Create and maintain the strategy for our blog and video content with

        the Content Writer
     • Measure and report performance of all digital marketing campaigns,

        and assess against goals (ROI and KPIs)
     • Identify trends and insights, and optimize spend and performance

        based on the insights
     • Brainstorm new and creative growth strategies
     • Plan, execute, and measure experiments and conversion tests
     • Collaborate with internal teams to create landing pages and optimize

        user experience
     • Utilize strong analytical ability to evaluate end-to-end customer

        experience across multiple channels and customer touch points
     • Instrument conversion points and optimize user funnels
     • Collaborate with agencies and other vendor partners
     • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

     • BS/MS degree in marketing or a related field is preferable
     • MUST have experience of getting mobile app downloads
     • Proven working experience in digital marketing at management level
     • Demonstrable experience leading and managing SEO/ASO, marketing

        database, email, social media and/or display advertising campaigns

     • Highly creative with experience in identifying target audiences and

        devising digital campaigns that engage, inform and motivate
     • Experience in setting up and optimizing Google Adwords campaigns
     • Demonstrable experience leading and managing SEO/SEM, marketing

        database, email, social media and/or display advertising campaigns
     • Experience in optimizing landing pages and user funnels
     • Experience with A/B and multivariate experiments
     • Solid knowledge of website analytics tools (e.g., Google Analytics,

        WebTrends, etc)
     • Working knowledge of ad serving tools (e.g., DART, Atlas)
     • Working knowledge of HTML, CSS, and JavaScript development and

        constraints
     • Strong analytical skills and data-driven thinking
     • Up-to-date with the latest trends and best practices in online marketing

        and measurement

     • Desirable: to have working knowledge of Hubspot marketing platform

        and CRM system