Digital Marketing & Sales Specialist
MindGeek is the largest, privately held company in our industry developing unparalleled technologies for high traffic, high volume online properties. Our exceptional team consist of experts in every functional area of business and they are the key to our position as leaders in content delivery. We strive to innovate on a daily basis to ensure we continue to grow and create new revenue opportunities and cutting edge technology. If you are passionate about taking your career to the next level, then join the MindGeek team and be a part of something big.
Responsibilities:
- Develop & maintain expert knowledge of Atlas & Adtool reporting tools
- Build ad-hoc and periodic reports in order to communicate data findings and tracking
- Analyze traffic sources, metrics, and patterns both on PC and on mobile web properties to create test cases
- Execute and monitor optimization and tests ideas
- Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages
- Continuously research industry trends to consider in the test strategies
- Provide quick & efficient data reporting as requested by Sales & Marketing Manager, Product Director & Product VP
- Become the Go-To person when it comes to A/B test optimizations (know your tests and stats in details)
- Monitor, analyze and report sales trends for assigned traffic sources
- Create reports and provide periodical analysis on the performance and revenues generated from executed campaigns
- Coordinate with the creative department pertaining to design assets for your campaigns
- Contribute to the development of ad and landing page experiments with the goal to increase sales
- Provide sales performance data as required
- Proactively monitor sales with an ability to offer analytical insights
- Sync regularly with internal teams to align initiatives
Qualifications:
- Experience with User Experience, and landing page optimization
- Understanding basic website design and work closely with Designers
- Strong attention to detail and quality. We want someone who instinctively double checks their work before handing it off
- Strong analytical thinking and a questioning attitude
- Self-motived and result-oriented
- Relevant experience in online marketing, e-commerce, sales, or advertising
- Good knowledge of Microsoft Excel
- “Do what it takes” attitude to get the job done
- Ability to work with tight and changing deadlines
What we offer:
- Leadership development program, on-demand online learning, Educational Assistance Program, Lunch&Learn