Growth Marketer

JOB DESCRIPTION

Yieldr is looking for a tech-savvy Growth Marketer to join its team in Amsterdam. Reporting directly to the CMO, you’ll be responsible for generating leads and engaging users of Yieldr’s software.

Marketing and communications is a major driver with liaison between several departments, so in your role you’ll have the unique opportunity to steer the direction of Yieldr.

You’ll be working in an agile marketing team, experimenting across communication channels and working closely with product development and sales to identify the most effective and efficient ways to grow the Yieldr software as a service (SaaS) user base.

The ideal candidate is a true marketing technologist who understands the martech landscape and knows how to deploy that knowledge to execute effective growth tactics using various tools. This person has a results-driven approach with an analytical mindset and a propensity for numbers.

You’ll be tasked with:

• Helping to maintain and grow Yieldr’s brand across all platforms.
• Driving traffic, generating leads and engage existing users.
• Working closely with product, sales and design on strategic marketing initiatives.
• Managing all user communication such as microcopy, feature updates, case studies/use cases, product videos and knowledge base development and upkeep.
• Implementing and managing digital advertising and paid media campaigns, including LinkedIn, Facebook, Adwords, YouTube, programmatic, and more.
• Leveraging martech tools such as Intercom, Hubspot, Google Analytics, Mixpanel and Zapier to nurture leads, communicate with and onboard users and carry out reporting.
• Working closely with web development and product design to create landing pages, capture leads and build appropriate in-app triggers.

Requirements:

• You’re fluent in English. Knowing another language is a huge plus.
• You hold a university or college degree (B.A. or similar) in marketing/communications or you have equivalent practical experience.
• A desire to be great and achieve excellence in everything you do through focus and a die-hard work ethic.
• Well-organized and able to simultaneously manage multiple projects, while taking ownership and holding yourself accountable.
• At least 2-3 years of experience in an online marketing, product marketing or communications role, including a comprehensive understanding of online marketing and digital communications channels.
• You’re great with numbers and working with data and have the ability to optimize your work based on analytical results.
• You have prior experience working directly with marketing technology.
• Having direct experience in SaaS, data analytics and/or the airline industry is a huge plus.

About Yieldr

Whether it’s helping companies reach the right consumers to sell their products or guiding an airline to fill empty seats and increase revenues, it’s in our DNA to liberate businesses from traditional, inefficient processes.

We believe five things to be true:

• Relevant communication to end customers is currently being executed poorly
• Brands should be liberated from inefficient/ineffective controlling forces (the walls between them and the direct consumer)
• Efficiency contributes to scalable and sustainable growth
• Oversupply exists in almost every major sector
• Software and automation will transform traditional structures into efficient processes, freeing up the user’s time to focus on more valuable activities.

Our name has always been our purpose. We help businesses derive maximum yield from their existing resources to boost efficiencies, cut out waste and ultimately drive revenue. We will never build a product that strays from this purpose.

Working at Yieldr

When you sign on with Yieldr you’re not only embarking on a new endeavor, you’re becoming a part of a family. We’re a close-knit group that knows each other by name and often connects beyond the walls of the office. We believe the personal relationships we forge helps us perform better, work more efficiently and have more fun while doing so.

Yieldr is a place where you can step in, make an immediate impact and shoulder responsibility from day one. You’ll be provided a platform free from bureaucratic red tape where you can accelerate your skills and growth to the next level.

As a matter of fact, growth is something we pride ourselves in. We not only give all of our team members the physical tools to achieve, we also empower Yieldrs to continually learn both new soft and hard skills through education and knowledge initiatives.

If you enjoying taking on responsibility, are a habitual learner and have a desire to become a part of something great, then Yieldr is the place for you.

To be considered for this role, please include a link to your portfolio or provide a few examples of your campaign performance/project results. Applications without an original cover letter and examples of work will NOT be considered. 

*Note to recruiting companies: Acquisition based on this vacancy is not appreciated.