Head of Marketing (Americas)
Who Are We?
WorldRemit is changing the way people send money abroad. We’ve taken something complicated and made it simple, so that sending money is now as easy as sending a text message Tap the WorldRemit app or head to our website, and make your international transfer– to a bank account, cash pickup, Mobile Money, or airtime top-up. Founded in 2010, we send international remittances from 50 countries to more than 150 countries and we continue to expand.
Using WorldRemit is easy because we do the hard part, connecting hundreds of banks, money agents, mobile operators and payment systems around the world. These were never designed to work together, but WorldRemit has established the network and developed the technology to make it happen securely and quickly.
WorldRemit has grown at an average rate of over 50% per year and is now processing over £3.1bn of remittances on an annualised basis. WorldRemit’s success and the size of the market opportunity, has attracted investment from the world’s leading technology and impact investors, Accel, Technology Crossover Ventures (TCV) and Leapfrog with $370m invested to date. We currently employ close to 1,000 employees and have offices in London, USA, Philippines, Poland, Australia, New Zealand, Canada, Japan, Hong Kong and other locations.
The journey is only just beginning. We believe in faster, simpler, more accessible money transfers. That means building better products and services for our customers.
Changing the world isn’t easy – so we only hire the most talented people. You need to think differently, believe in new solutions to old problems, and have the drive to make them happen. We aim to attract, retain and develop people that can bring to life our values:
- Aim high - We dream big, think bold and go the extra mile
- Embrace challenge - We ask questions, start conversations, and always love to learn
- Do what’s right - We act with integrity, building trust in ourselves and in our business
You can learn more about our culture and how we work by watching this video on our Careers page: https://www.worldremit.com/en/careers
About the Role
The Head of Marketing Americas will be responsible for all marketing activity in U.S, Canadian and Latin American markets.
The Head of Marketing Americas will work closely with our Marketing leadership team based in London and will report directly to our Chief Marketing Officer (CMO). The CMO’s London team is responsible for developing compelling brand and sponsorship communication platforms for deployment globally. The Head of Marketing Americas will be responsible for customizing these global communications programmes to appeal to the immigrant diasporas of North and Latin America and implementing them.
The Head of America’s marketing will be required to collaborate closely with the Product and Business Development teams on cross-functional initiatives to ensure that we develop compelling service propositions that respond directly to the needs of customers in the Americas.
This individual will work in a fast-growing, dynamic environment where charisma, creativity and strategic thinking are essential for success.
As part of your role you will:
- Provide strong leadership to the Americas Marketing team and articulate a vision of growth for the North American and Latin markets
- Recruit, develop and retain a talented and high performing Americas Marketing Team
- Work closely with our Research group to improve our understanding of target consumers in the immigrant diaspora communities in the Americas
- Develop a detailed understanding of consumer