Manager, Digital Performance Measurement Analytics
- Subject matter expert for driving the web & App analytics data strategy
- Provide business requirements and collaborate with internal teams on data capture strategy that will support advanced analysis and insights on consumer behaviour
- Definition and tracking of key performance indicators to measure the performance of the e-commerce business
- Design and development of website, sales, and operational health reports/dashboards
- Design, administer, and analyse the results of A/B and multivariate tests for micro and macro conversion optimization
- Performing ad hoc analysis and then reporting/presenting insights
- Collaborate with internal teams on defining population segments to support personalized consumer experiences
- Provide ongoing insight into industry trends in web & app analytics, site optimization, and customer segmentation