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Performance Marketing Manager (Growth)

Idagio, Berlin
Employment type: 
Full time
Years of experience: 
3 - 5 years
Marketing, Project management, Communication Skills, Facebook, Twitter, Digital Marketing, B2C

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Performance Marketing Manager (Growth)

WHERE YOU'LL CONTRIBUTE

We’re looking for an innovation-obsessed, marketing marvel to join our Performance Marketing Team at IDAGIO. You will experiment, iterate and grow new channels for User acquisition with a performance-oriented perspective. Finding sweet spots for channel and product contextual relevance, without losing focus on KPI metrics would be essential for success in this role. 

If you consider yourself data-driven, metrics-focussed and bring the know-how to transform this information into mind-blowing strategies that lead to consumer action you are the perfect addition to our team!

Our Performance Marketing Manager (Growth) will focus on the following critical areas of the business:

  • Primary objective is the ownership of Twitter campaign performance and help scale existing Facebook efforts with a more granular approach. 

  • Secondly, to constantly test and grow new customer acquisition channels hereby increasing our subscriber base (ex: Quora, Influencer Marketing etc.)

  • Report to and work closely with our Marketing Director, while responsible for defined acquisition budgets and KPI goals (ex: LTV>CPA)

  • Manage campaigns and channels through in-house resources or external agencies, where sensible (ex: Affiliate etc.)

  • Conversion optimization of visitor to subscriber, with in-house tech and Marketing team

EXPERIENCE AND PERSONALITY TRAITS WE FIND RELEVANT FOR THIS POSITION

  • You have 2-3 years experience with growth and performance marketing for a B2C digital company with a focus on Mobile Apps and Web

  • Competitive and relentless, can-do mentality; you care about real product value vs. short-term growth and black hat/spammy tactics

  • Hands-on experience and proven track record with major digital marketing channels - Facebook, Twitter etc.

  • You understand the marketing funnel and know how to optimize it at each stage

  • You’re a great communicator with experience conveying ideas to any stakeholder

  • Highly analytical; experience in scientific research and method is a plus

  • You have strong personal organization and project management abilities.

  • A background in or passion for classical music is a plus

  • Fluency in English and a second language (German would be a plus)

WHAT WE HAVE TO OFFER

  • Join an exceptional multinational team of 70 and shape the future of classical music

  • Enjoy a positive and purpose-driven working atmosphere in our office in Berlin Kreuzberg

  • Invest your time and energy into a meaningful and beautiful product that improves the lives of people

  • Make use of a generous education budget + extra days off to be spent on your professional and self-development

  • Enjoy flexible working hours, occasional remote work, and use the tools and hardware of your choice

  • IDAGIO is well funded by renowned investors such as Tengelmann Ventures, Macquarie Capital and b-to-v

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