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Performance Marketing Specialist

Bynder, Amsterdam
Employment type: 
Full time
Years of experience: 
3 - 5 years
Facebook, Marketing, Analytical Skills, Communication Skills, B2B

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Performance Marketing Specialist

Are you looking for an amazing challenge at the fastest growing, award-winning SaaS company in the Netherlands? 

We are looking for you, a passionate and innovative Performance Marketing Specialist, to drive acquisition of new leads and customers through online pay-per-click and cost-per-acquisition campaigns. As part of a very international Marketing team of 35 members and growing, you will be in charge of all external, online acquisition marketing, managing the strategy, execution, andoptimization across channels for the EMEA and Rest of World markets. You can easily manage +$50k accounts and work seamlessly with different members of the marketing team across multiple offices around the world, including  Amsterdam, Boston, London, San Mateo, to name a few!

What you will do:

  • Manage the strategy and setup of all paid campaigns for EMEA and ROW (rest of world) markets

  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports

  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition

  • Collaborate with marketing teammates to deliver impact, lead generation campaigns in the different EMEA and RoW markets

  • Work closely with the marketing teammates to maintain a consistent brand voice and message across all paid programs

  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Qualifications

What you have:

  • BA/BS or equivalent working experience

  • 3+ years experience in managing big accounts (50k+), preferably international accounts

  • Experience working with lead generation-based marketing, preferably in a SAAS / B2B environment

  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more). Knowledge of tools such as Adstage, Hotjar and Google Tag Manager will be a plus

  • You are an excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible

  • You are fluent in English (other languages a plus, especially Dutch, German, French)

  • Experience with affiliate marketing, agencies and CRO is a plus

Additional Information

What we have:

  • Challenging and inspiring work environment

  • Flat hierarchy where your voice will be truly heard

  • Opportunity to initiate your own projects

  • An experienced team which is ready to welcome you anytime

  • Unlimited vacation policy

  • Competitive monthly compensation

  • Apple gear

  • Daily lunch

  • Drinks at the Bynder Bar :-)

  • Amazing office in the heart of Amsterdam

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