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Senior Strategist Paid Advertising

Typeform, Budapest
Employment type: 
Full time
Advertising, Marketing, Analytical Skills, Analytics, Architecture, B2B, Design, Operations, Psychology, SQL, Acquiring, Strategy, Dynamic, highly motivated, innovative

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Senior Strategist Paid Advertising

 

About Typeform

Founded circa 2012 in Barcelona, Typeform was founded by two designers: David Okuniev and Robert Muñoz. Their mission? Make online forms a little more human. Today our purpose is simple: to reinvent how brands and communities interact, so they can bring their best to every interaction.

We believe that when people bring their best to every interaction, good things happen. We also believe that the most important interaction on the web is the exchange of information, and that exchange usually happens through online forms. As technology evolves, we want to continue to help companies bring their best to their communities, so they get the data they need to grow their organizations.  Join us in making every interaction count.

Typeform is a team of over 200 people representing 30 countries. Typeform is backed by fantastic investors – General Atlantic, Index Ventures, Point Nine Capital, RTAventures, and Connect Ventures. We have offices in Barcelona, Spain and in San Francisco, United States. 

About the Role 

Typeform is looking for a Senior Strategist/Lead, Paid Advertising to expand our existing paid advertising initiatives and launch new paid channels. In this role, you will design and implement B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

Typeform is a leader in interactive content for customer acquisition. Our platform is used for quizzes, chatbots, and other lead generation strategies. Our paid team leverages Typeform products in conjunction with other platforms and content formats to create innovative and engaging interactions with prospective customers.

In this role, you will define target segments, messaging strategy, and media plans. You will work with creative and content teams to develop and test new ad units and interactive journeys to engage and nurture our customers. You will manage the implementation, tracking, and measurement of marketing campaigns. In collaboration with our Marketing Insights team, you will unpack the learnings and you will work with Product to leverage the insights in the development of new and refinement of existing Typeform products.

Typeform is growing very rapidly. With growth, comes ambiguity and frequent change. To be successful in this role, you must be a highly motivated, proactive self-starter who can operate in a dynamic environment of a fast-growing company. You must be a strategic thinker and an exceptional relationship builder. 

Responsibilities

  • Identify target segments, plan, execute and measure paid marketing campaigns.
  • Conceptualize new interactive ad units and content and work with creative and content teams to bring the new formats to market.
  • Work with the Content team to deliver compelling messaging for each stage of the buyer journey to create an engaging customer experience and drive customer acquisition.  
  • Conduct A/B tests to continuously optimize campaign and channel performance
  • Work with the Data Operations team to implement tracking and measure the impact of marketing campaigns on individual lead and on the account level. 
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