Materials Hack
Playground for innovative materials powered by Borealis.
8th-10th July – Vienna, Austria
2.5
days Hackathon
3
weeks Incubation
2
winning teams
24K
cash prizes
Personal Information: 
Istanbul, İstanbul, Turkey

I am a Growth Hacker and Marketing Specialist at Twentify and @BountyCanada- a crowdsourcing app that allows users to do simple taks and to earn money! Download the app here: http://www.getbounty.co (Canada, South Africa, Mexico, Ukraine, Turkey). 

I am a global mind. I love hustling. I love marketing. I love learning. I love networking and connecting people. I love contributing to the local startup ecosystem.

I am the Istanbul Ambassador for Startup Blink, I organise monthly meet ups for the local startup community. I will be co-organising a national startup pitching event for SeedStars in 2016.

Follow me on Twitter: https://twitter.com/vlada_pechenaya

I also give consultancy for tech startups on product marketing via itsvlada.com.

 

Your Interests and Preferences: 
Personal headline: 
I am Growth Marketing Specialist at Twentify and @BountyCanada!
I am: 
Seeking to be (co)-founder, Full time job seeker, Part time job seeker, Freelancer, Startup enthusiast
Field of activity: 
Business Development, Community Manager, Editorial, Management / Leadership, Marketing, Product Management, Project Management, Public Relations, Research & Development
Desired location(s): 
Germany, Austria, Vienna, Berlin, Israel, Istanbul, Moscow, Sydney, London, New York City, NY, San Francisco, CA
Additional notes: 
Drop me a line at vlada.pechenaya@gmail.com
Work experience: 
12/2015Present
Growth Marketing Specialist at Twentify
Istanbul, İstanbul
TR Turkey
Community Manager, Editorial, Marketing, Public Relations
Twentify was founded in 2014 to disrupt traditional field data collection methods. Twentify delivers Bounty, a mobile crowdsourcing platform, that empowers businesses to collect rich data in a cost effective fast way via an on-demand workforce.

My responsibilities:
• Driving user acquisition strategies.
• Improving the product and user retention and engagement with gamification and referral strategies.
• Improving marketing KPIs and analytics.
• Implementing customer development and user research activities.
• Developing go- to- market strategies for global expansion
• Community building - content marketing, social media campaigns, growth hacking, push notification strategies.
• Developing branding and communication strategy for the startup.
• Creating social media updates, blog articles, press releases, B2B, B2C content.
05/2015Present
Marketing Manager
Developing and implementing product marketing strategy for a B2B SaaS start up. Growth & KPIs- driven, focused on user growth, retention, customer engagement, reducing churn rate, optimising user experience.

• Executing growth hacking strategies on Quora, Product Hunt, StackOverflow, Reddit.

• Carrying out content marketing activities: blog and email marketing.

• Social media strategy and implementation: Twitter, Facebook, Google+, LinkedIn, PinInterest, Instagram, blog.

• Optimizing SEO for the website for rankings and visibility. Optimising UX and UI of the website for better conversion.

• Coordinating all PR activities, developing relationships with journalists, writing articles.

• Business development: market research, developing strategic partnerships, generating sales leads.

• Face-to-face customer support: collecting user feedback, interviewing, identifying the requirements and providing personalised support.

• Aligning marketing efforts with business goals.

• Leading the team of marketers and growth hackers

---

AppAnalytics.io is a mobile application specific analytics tool that collect wide range of data about user interactions such as:

• Touches
• Gestures
• Custom Events
• Device Interactions
• Location & Orientation based usage tracking

AppAnalytics.io also provides visualizations of all the usage data through the admin panel, and create detailed reports and UI insights to optimize the application's UX such as:

• Heat map analytics
• Funnel Tracking
• Navigation Flow
• UI Insight reports of views

With AppAnalytics.io companies and mobile developers can better understand their user's behavior and get feedback to improve their applications.

http://appanalytics.io/
https://www.facebook.com/AppAnalytics.io
https://twitter.com/AppAnalyticsio
Education: 
09/201409/2015
Queen Mary University of London
MSc International Marketing , 
Master
Location term: 
London, UK
GB United Kingdom
• SPSS Statistics Software

• Advanced HR and Management knowledge by Organisation Behaviour

• Advanced business planning knowledge achieved through taking Strategic Management and International Marketing modules

• Developed knowledge of market research, market analysis, audience segmentation, go-to-market strategies, standardisation and adaptation strategies through real-world marketing assignments.
09/201009/2013
University of the Arts London
Public Relations/ Communications (Hons), 
Bachelor
Location term: 
London, UK
GB United Kingdom
-Modules included Global Marketing Strategy, Media Relations, Social Media, Strategic Planning, Reputation Management, Persuasion and Public Opinion.

Dissertation on viral communications and memetics- grade A achieved for researching how the science of memetics could be applied to communications to make campaigns more persuasive and "sticky". Interviewed PR and marketing practitioners who implemented memes to find out what makes a piece of content a potent meme.
Language: 
Native:
English, Russian
Basic:
Turkish
Skills : 
Expert:
Social media, Digital Marketing, Market Research, Marketing Strategy, Marketing, Social Media Marketing, Analytics, Public relations
Intermediate:
Entrepreneurship, Management, Business development, Business Strategy, Event management, HTML, CSS

Similar profiles

Nataliia Bubniuk resume photo
Digital Marketing Strategist / Inbound Marketer...
MOJJAMMIL KHANDKER (Tanzil) resume photo
Innovation Management and Technology Enthusiast
Filippo Turrini resume photo
Co Founder presso Lemillevoglie.it
TLP-Transformational Learning Point resume photo
Co Founder at TLP - Transformational Learning...
Local profiles
Begüm Ünver resume photo
Industrial Engineer with Marketing Future
Sinan CANBAZOĞLU resume photo
Sesli Harfler Online Marketing Agency Fleet Operation Manager
Demirhan Tanık resume photo
Business Development and Brand Management in FMCG in particular Cosmetics