Assistant marketing chez Stern-Wywiol Gruppe GmbH & Co. KG
I am currently studying in Master's of Economics and International Affairs at the University of Toulouse in France during which I have the opportunity to do a 6 months internship abroad.
This degree has given me a solid foundation in marketing, communication, international business and trade, and enabled me to have many professional experiences in France and abroad as well.
Indeed, thanks to a 6-months internship in the Marketing department of a German multinational situated in Hamburg, I developed a keen interest in the marketing strategies used in order to enter foreign markets. During an analysis of trends on the European market for food products I took great interest in strategy used to reach a certain type of the consumers: “the Millenials” on which I conducted a study to analyze their consumption habits, and helped in the creation of advertising materials to reach their demands.
During my internship I also participated in the organization and creation of booths for international trade fairs which as not only given an international dimension to my internship but also allow me to discover the different aspects of international management and communication.
Moreover, in 2013, I have had the opportunity to put into practice my language and management skills in order to promote the town twinning project between Besancon, in France, and Charlottesville, in the United States of America.
To pursue the project´s long-term success, it is essential to develop joint projects. That is why, I went in schools and universities in Charlottesville in order to promote the learning of French and school exchange programs. Beforehand I conducted a study to analyze the similarities between the sister cities in order to develop a relationship and to arouse curiosity of inhabitants. The purpose of this study was to build a lasting relationship based on partnership and cultural exchange.
I will bring to your company my expertise and I believe working for your organization would provide me an excellent opportunity to apply my knowledge and skills set into concrete practice.