Star Stable is a vast online multi-player adventure game designed to encourage girls to work together to solve problems and complete challenges as well as explore a large-scale, complex fantasy world from horseback. With more than 4 million registered users, Star Stable is one of the most popular online horse games in the world, and one of the few online gaming sites targeted specifically towards girls.
Star Stable Entertainment AB was founded in Sweden in 2010 by Ola Ahlvarsson, Johan Edfeldt and Peter Liljestrand. Ola and Johan are both entrepreneurs with extensive experience in the digital space, and Ola is also the chairman and moderator of Northern Europe's largest Internet Media Event SIME, a conference on digital opportunities centered in Scandinavia. Peter launched Medge Consulting Sports in his native Sweden and has acted for major sports rights holders and broadcasters across Scandinavia.