wappier

https://www.startus.cc/company/wappier

Bale 511 6th Ave, New York

New York, NY NY 10011

United States

Website

https://www.facebook.com/pg/wappier/

https://twitter.com/wappier

General information:

wappier is introducing to the world Intelligent Revenue Management, optimization technology that transforms the way app developers and marketers maximize consumer revenue by using powerful AI that goes beyond typical marketing automation.

By analyzing more than 2 billion data facts per day, wappier tracks, models, predicts, and influences each consumer’s behavior in real-time. The platform’s machine learning-based data visualization, loyalty automation, and revenue optimization solutions enable enterprises to leverage descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future behavior with personalized next best action recommendations. For more, visit wappier.com.

Company information:

Company type:

Startup

Industry:

IT - Mobile, IT - SaaS, IT - Software Development

Founded when:

Thursday, 15 January, 2015

Startup stage:

Shipping stage (actively selling)

Funding needs:

Series A funding

Types of jobs in the company:

Business Development, Customer Support, Design / UX, IT - Data, IT - Software Dev, Marketing

Total numbers of employees:

Products and Services:

Intelligent Revenue Management

Product category:

Software as a service

The wordl's #1 Intelligent Revenue Management Platfrom: Model, predict, and influence each consumer’s behavior by delivering individual next best action recommendations in real-time!

apps.wappier.com

Automated Loyalty

Product category:

Software as a service

There is no “one size fits all” approach when it comes to Loyalty, each consumer counts. wappier offers a loyalty automation technology that retains consumers while increasing revenue. App developers and marketers can enable dynamic, personalized, fully customizable Loyalty Programs that sit on top of the consumer experience and incentivize behavior and engagement.

An independent, self-contained visual overlay embedded across a single (app-specific loyalty) or all (cross-app loyalty) mobile/web apps. Consumers can access their Loyalty Profile at any time as a slide-in overlay on top of the app. Loyalty points are earned while the consumer interacts and progresses within the app. Consumers are rewarded for key actions such as completing a tutorial, reaching a specific level, unlocking an achievement, adding a product to cart, making a purchase, and much more.

The points are accumulated in their Loyalty Profile and can be redeemed for digital or physical goods that the system auto-setups and that the developer or marketer can further configure through the wappier Loyalty platform.

On top of the point system, the platform offers 30+ pre-configured, ready-to-launch, personalized Loyalty Tactics, gamification features that drive consumer behavior without requiring engineering effort. Our proprietary machine learning technology enables a combination of tactics for each individual consumer based on their propensity to engage with them. Tactics range from Quests, Point Boosters, Instant Rewards, Draws to Coupons, 1+1 Offers, Leaderboards.

Interested? Let's talk! wappier.com/automated-loyalty/

Pricing Optimization

Product category:

Software as a service

There is no “one size fits all” approach when it comes to Pricing. Each consumer is different.

Global Pricing: wappier’s Predictive Econometric Models identify differences in consumers’ willingness to pay in different countries which is not reflected in local currency exchange rates. Our machine learning algorithms modify the pricing of your app's products automatically in different countries to reflect these changes based on the wappier index and your main app market.

Personalized 1-1 Offers: Move one step deeper, beyond Global Pricing, and let wappier’s Dynamic Price Engine optimize the best price for specific in-app products targeting specific consumers. Create Automated, Personalized Offers on a 1-1 basis to achieve targeted consumer management and true LTV optimization.

Real Time Bundling: Auto-create bundles on the fly, based on negatively correlated goods and consumer propensity to buy. Let our machine learning algorithms process your consumers’ LTV (Lifetime Value), their propensity to buy, their in-app progress and your app’s in-app product correlation.

Learn more here: wappier.com/pricing-optimization/

Machine Learning-Based Visualization

Product category:

Software as a service

Finding answers to questions you didn’t know you should be asking with the power of Next Generation Data Visualization.

We have invested trillions of dollars in data warehousing and business intelligence tools over the last 20 years. We have come a long way as human beings in data warehousing and processing, but how do we visualize those data, how do we understand them? Data visualization got stuck. Basic analytics dashboards, scattered spreadsheets, and people-driven hypothesis.

The wappier platform leverages machine learning and artificial intelligence to introduce a new way of visualizing and understanding data.

Learn more here: wappier.com/ml-based-visualization/

Smart Audience Management

Product category:

Software as a service

Predefined Audiences Give Biased Answers

wappier’s Smart Audience Management platform enables marketers and app developers to #automagically generate relevant, dynamic, non-trivial audiences based on each consumer’s expected future behavior: their probability to churn or buy, their expected LTV, their forecasted responsiveness to offers, their matching to specific products, and the list goes on and on.

The coolest thing? We don’t stop at creating the audience. Our platform leverages prescriptive analytics and AI-powered recommendation engines to serve each audience the right marketing campaign at the optimal time. The result? Higher and extended lifetime value.

Learn more here: wappier.com/smart-audience-management/