Applicata

Applicata is your centralized integrated marketing steering and controlling solution. We offer the Software as a Service (SaaS) over the internet hosted in the cloud. As a Cloud BI we focus on all marketing use cases, provide powerful and flexible dashboards for marketers in the Online – Digital – Web Marketing world. Our core strength is data aggregation so that marketers can rely on timely, correct and consistent data when doing their daily data analysis.

Large Emarketing operations advertise through various channels, for many products in many countries. The complexity is high which is why we provide an API to support all your marketing automation needs. We develop predictive analytics algorithms. For instance we predict customer lifetime values or zour expected return on investment. Through our own web tracker we process billions of data points around the customer journey and enable big data analytics. Our Data Dashboard is based on a powerful and flexible report builder. This report builder tool has been created by online marketers for online marketers because we live and breathe multi-channel online advertising. Our mission is to enable online marketers like you to boost your marketing performance based on clean and actionable data.